Virat Kohli remains one of the most followed sportspersons in the world on Instagram, and brands continue to line up for a slot on his page. As of September 2026, his follower count stands at 271 million, making him the most-followed Indian on the platform and one of the highest-paid athletes globally when it comes to sponsored content.
How Much Does Virat Kohli Charge for an Instagram Post
Reports on Virat Kohli’s Instagram rate vary depending on the format of the post and the scale of the campaign, but most estimates place his fee in the crore range for a single sponsored post.
International rankings of athlete social media rates have placed Kohli’s charge at around $1.46 million (roughly ₹12–13 crore) per sponsored Instagram post. Indian reports quote a slightly lower figure, with several outlets estimating his rate between ₹6 crore and ₹11 crore per post depending on whether it is a static image, a reel, or a longer brand integration. Some earlier estimates from finance and net-worth trackers put the number closer to ₹5–10 crore, or $500,000 to $1.5 million, which suggests the fee moves with follower growth, engagement, and the size of the campaign a brand is running.
These figures make Kohli’s Instagram page one of the most expensive advertising spaces in Indian sports and a benchmark that other cricketers and athletes are often compared against.
Recent Sponsored Posts on Virat Kohli’s Instagram
Before he stepped back from paid posts, Kohli’s Instagram carried a mix of lifestyle, fitness, and travel-linked sponsorships. Three campaigns stood out in his recent activity.
One8 World appeared prominently on his page, tying in with the lifestyle and sportswear brand he has been associated with for years. Duroflex World, the mattress and sleep-solutions brand, also featured in his content, continuing a partnership built around wellness and recovery, an area Kohli often talks about given his fitness routine.
The most talked-about recent campaign was Visit Dubai. Kohli was seen on a sponsored trip to Dubai along with his wife, Anushka Sharma, with the couple’s Instagram posts showcasing the city’s attractions as part of the tourism board’s promotional push. Sponsored travel content involving both Kohli and Sharma tends to draw very high engagement, since it combines his cricket fan base with the wider audience that follows the couple’s personal life.
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Why Virat Kohli Has Stopped Taking Instagram Ads
According to recent reports, Kohli has not put out a sponsored Instagram post since June 10, 2026. This is a notable gap for someone whose page has historically carried frequent brand content.
The reason being cited is that Kohli has been focusing on building his own brand rather than continuing to endorse third-party products. With ventures like One8, in which he holds a direct stake, gaining more attention, the shift makes sense from a business standpoint: promoting a brand he owns brings long-term value in a way that a one-off paid post does not.
Going forward, it is likely that Kohli’s Instagram will lean more towards content around his own ventures rather than third-party sponsored posts. Brands hoping to work with him may need to wait, or explore collaboration formats tied to his own brand instead of a standard paid endorsement.
Virat Kohli’s Instagram Earnings in Perspective
Even with a pause in fresh sponsored posts, Kohli’s Instagram remains a major contributor to his overall income. Cricket earnings, brand ambassador deals, and equity in ventures like One8 sit alongside his social media income to form a large part of his net worth. Instagram alone, given the per-post rates reported above, would have added a significant sum to his earnings in the months before he stepped back from paid content.
With 271 million followers and one of the highest engagement rates among global athletes, Kohli’s Instagram page continues to hold strong commercial value, even during a phase where he is choosing not to monetise it through third-party ads. Whether this pause continues or brands see fresh sponsored posts return remains something to watch in the coming months.