Facebook-owned social media networking app – Instagram, made an announcement on Wednesday that all the users will now have access to its Link Stickers feature in their Instagram stories. This drastic change appears as the company decides to ditch the “swipe-up” link in Instagram Stories in favor of the new Link Stickers.
Earlier, both the “swipe-up” link and the new Link Stickers feature were accessible to only businesses and high-profile creators. According to the company sharing links with other users is helpful in many ways like expanding small businesses or groups. Now, the size and type of accounts will not matter at all to share links in stories.
Earlier, sharing links in stories was meant for huge creators or businesses to draw their follower’s attention to a website. This was done so that their followers could learn more about their products, sign up for a service, and help them in growing their businesses.
A spokesperson on behalf of Instagram says that “Our decision to make link sharing access to all types of accounts was based on feedback we heard from the community. It will also help all the small creators to expand their businesses the same way larger accounts do. “
How to Use “Link Stickers” for Sharing Links in Instagram
It’s very simple to access this feature. Select the sticker tool from the top navigation bar when you capture or upload content to your story. Now, select the “Link Sticker” and enter the link that you want to reach out to your followers. After entering the link, tap “Done”.
After that, you can place the sticker anywhere on your story and adjust its size too. By tapping on the sticker, you can also see the other color variants. Instagram had to be cautious before making the decision to allow access to every account as it was a matter of the Instagram’s integrity and safety.
Those who intend to do malicious activities like spreading misinformation or posting spam became a reason to think hard before making it accessible to everyone. That’s why it’s worth noting that Instagram still doesn’t allow direct linking in posts. This is the only reason why “link in bio” platforms like Shorby, Linktree, and Linkin.bio is expanding and becoming popular.