Most smartwatches launching in India these days follow a familiar pattern — fitness tracking, sleep monitoring, SpO2, notifications, repeat. Ai+ has decided to try something a bit different with its new NovaWatch RotateCam 4G, and honestly, it’s hard not to be at least a little curious about it.
The headline feature is right there in the name — a rotating camera built into the watch. But beyond that, this thing also runs on 4G, supports the Google Play Store, and carries a battery that’s surprisingly large for its size. At ₹4,999, it’s targeting a space that few brands have seriously tried to occupy.
Here’s the Full NovaWatch Lineup
The RotateCam 4G is part of a four-model launch that Ai+ has rolled out in India. The full series looks like this and has smartwatches that tick every user’s checklist.
The NovaWatch Active starts at ₹2,499 and handles the basics — heart rate, sleep tracking, step counting. It’s the no-fuss entry point. The NovaWatch Wearbuds at ₹7,999 is probably the quirkiest of the bunch in a different way — it has Bluetooth earbuds built directly into the watch body, so you’ve got music and calls handled in one device.
The NovaWatch Kids 4G at ₹2,999 is built around parental peace of mind, with GPS tracking, geo-fencing, and an SOS button. And then there’s the NovaWatch RotateCam 4G at ₹4,999.
The Rotating Camera — Is It Actually Useful?
Let’s talk about the camera because that’s what makes this watch genuinely different from almost everything else out there right now.
It’s a 2MP module tucked under the watch dial, and it can rotate up to 180 degrees. That means one lens covers both selfie-style shots and forward-facing ones — no need for two separate cameras.
The rotation mechanism looks clean from what we’ve seen, and it gives the watch a slightly futuristic feel that stands out on the wrist.
Now, nobody is going to mistake this for a smartphone camera. 2MP in 2026 is modest, and you’re not going to be shooting anything particularly detailed. But that’s not really the point.
The point is speed and convenience — quick selfies, short clips, spontaneous moments you’d otherwise miss while digging your phone out of your pocket.
For social media use or POV-style clips, it actually makes a decent amount of sense. For video calls with 4G support, being able to tilt the camera to show what you want is a genuinely handy detail.
If you’re a regular content creator or just someone who likes capturing moments quickly, this is the kind of thing you’d actually use.
4G and Google Play Store — This Isn’t Just a Companion Device
This is where the RotateCam 4G starts feeling less like a smartwatch and more like a small wrist-worn gadget that happens to also tell time.
The 4G LTE support means it doesn’t need to be paired with your phone to do most things. Calls, messages, apps — it handles them independently. Add Google Play Store access on top of that and you suddenly have a device you can actually customize and expand based on what you need.
This kind of independence is still rare in the ₹5,000 price range, and it’s a meaningful distinction. You’re not just looking at a watch that mirrors your phone’s notifications. You’re looking at something that can operate on its own for stretches of time.
Display and Battery
The display is AMOLED, which means colours look vivid and it stays readable in different lighting conditions. That matters when you’re using apps or checking things on a small screen. The battery is 1,520 mAh, which is good for a smartwatch. Most devices in this category run on much smaller cells.
In theory, this should give you decent longevity between charges — though if you’re leaning on 4G and the rotating camera heavily, expect that number to come down noticeably. As with most tech, the real-world battery performance depends a lot on how you actually use it.
Who Is This Watch Actually For?
Ai+ isn’t hiding who they’re targeting; this watch is built for creators and people who are constantly connected and sharing things online. The rotating camera, the 4G, the app ecosystem — all of it points toward a user who wants to capture and share quickly without pulling out a phone every time.
That said, it also works well for anyone who just wants a smartwatch that does more than count steps. If you’ve been bored by the sea of nearly identical fitness trackers in this price range, the RotateCam 4G is at least trying something different.
It’s probably not for someone who wants the most accurate health tracking or the most refined software experience. But for the curious, the creative, or the just plain tech-enthusiastic — it’s an interesting option to consider.
Also Read: OnePlus Watch 4: Expected Specs, Price in India, Features and Latest Update
Price and Where to Buy
Here’s the full pricing across the NovaWatch lineup at a glance:
| Model | Price |
|---|---|
| NovaWatch Active | ₹2,499 |
| NovaWatch Kids 4G | ₹2,999 |
| NovaWatch RotateCam 4G | ₹4,999 |
| NovaWatch Wearbuds | ₹7,999 |
All four models are available on Flipkart, Ai+’s official website, and select offline stores across India.
A New Trend in Smart Wearables
The Ai+ NovaWatch RotateCam 4G isn’t trying to be the most polished smartwatch on the market. What it’s trying to be is different — and to its credit, it genuinely is.
A rotating camera on a smartwatch with 4G calling and Play Store support at under ₹5,000 is not something you see every day.
Whether it all holds up in daily real-world use is something only time and proper testing will tell. But as far as standing out in a crowded market goes, Ai+ has definitely managed that with this one.