January 30, 2021: One of India’s most popular e-commerce platform, Myntra, has now decided to change its logo from their website, app and their packaging material.
This step was taken after NGO Avesta Foundation member, Naaz Patel had filed a complaint last year regarding the alleged “offensive” logo of the company. Filed in December last year, the complaint took action against the company and this issue was also taken up in numerous other platforms on social media.
Releasing the official statement of the Cyber Crime Department of Mumbai Police, DCP Rashmi Karandikar spoke up on this matter,
“We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials will change the logo in a month’s time.”
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This complaint was brought to light on a lot of social media platforms and publicized in order to initiate any form of action from the company’s side against this issue. Considered as “offensive” and “insulting”, the company has readily agreed to remove this logo from everywhere, and promote a positive environment for its female users.
Myntra is one of the biggest and most popular e-commerce sites known in India to shop for fashion apparel and accessories. The site was recently in the spotlight for selling more than 1.1 products in just 5 days in its yearly “End of Season” sale.
This sale helped increase more than 51% of the total on-site traffic from 2020 to 2019. This complaint might turn out to be one of the biggest hits that the company might have ever faced. Just under a week ago, Flipkart had also invested Rs.175 crore into the e-commerce giant Myntra. It was their second investment in the fashion apparel online store after 2014, after they acquired a majority stake in the company.