Apple has confirmed its next launch, and it could be the one that finally puts a touchscreen on the Mac. The company will hold a “Pro and Tell” event in Los Angeles on Wednesday, October 28, where it is widely expected to unveil the first touchscreen MacBook Pro, along with an OLED iPad mini and new M6 Macs.
Apple marketing chief Greg Joswiak shared the invite on social media with a short teaser: “Can’t wait to pro and tell next week.” As usual, Apple has not said what it will announce. But the name of the event leaves little doubt that the MacBook Pro is the star of the show.
Apple Pro and Tell Event: Date, Time and Format
| Event name | Pro and Tell |
| Date | Wednesday, October 28, 2026 |
| Time | 10:00 AM PT (10:30 PM IST) |
| Location | Los Angeles |
| Format | Product announcements followed by in-person hands-on sessions for the media |
This does not look like a typical Apple keynote. Apple has invited journalists to an all-day “Apple Experience” in Los Angeles, and the announcements are expected to come through press releases and online videos at 10 AM Pacific time, followed by hands-on time with the new devices. Apple used a similar low-key approach for its smart home launch in New York earlier this month.
The First Touchscreen MacBook Pro
The biggest launch of the day is expected to be a new 14-inch and 16-inch MacBook Pro with a touchscreen, according to Bloomberg’s Mark Gurman. If that happens, it will be the first Mac ever to support touch input, a feature Apple has avoided for more than 15 years. Steve Jobs famously dismissed the idea of touchscreen laptops back in 2010, and Apple has long argued that macOS works best with a keyboard, mouse and trackpad.
Here is what the new MacBook Pro is expected to bring:
- An OLED display for the first time, replacing the current mini-LED screen, with deeper blacks and better power efficiency
- Touch support on the display, alongside the regular keyboard and trackpad
- A Dynamic Island-style cutout, similar to the iPhone, in place of the notch
- A much lighter design and a slightly thinner body
- M5 Pro and M5 Max chips
Code found in the macOS 27.2 beta and Safari already includes touch-friendly elements, which suggests Apple has been quietly preparing its software for this moment. The laptop was earlier rumoured to be called the “MacBook Ultra,” but the “Pro and Tell” tagline strongly hints that Apple will stick with the MacBook Pro name.
Pricing has not leaked yet. However, the switch to OLED and touch is expected to make the new models more expensive than the current MacBook Pro lineup.
M6 MacBook Pro and iMac Also Expected
Apple is also expected to update its more affordable Macs with the M6 chip, which made its debut in the Mac mini in August as Apple’s first 2nm chip.
An entry-level 14-inch MacBook Pro with the base M6 chip is expected to keep the current design. Based on early M6 benchmarks, it could offer around 25% better multi-core performance than the M5 model. The 24-inch iMac is also due for an M6 upgrade, along with faster Wi-Fi 7 and Bluetooth 6 support, and possibly new colours.
OLED iPad mini
The iPad mini is set for its biggest upgrade in years. Reports suggest it will switch to an OLED display, making it only the second iPad with OLED after the iPad Pro. The front camera is expected to move to the landscape edge for better video calls, and the speakers are also being redesigned. A faster chip is likely, though the price may go up as well.
When Will the New Products Go on Sale?
If Apple follows its usual pattern, pre-orders for the new Macs and iPad mini could open on the day of the event, October 28, with deliveries and store availability around a week later. Apple will confirm prices and release dates in its announcements.
A Busy Autumn for Apple
The “Pro and Tell” event is Apple’s third launch this autumn and its second under new CEO John Ternus, who took over from Tim Cook on September 1. In September, Apple introduced its first foldable iPhone, the iPhone Duo. Earlier this month, the “Welcome Home” event in New York brought the HomeView smart display, the HomePod mini 2 and a new Apple TV 4K.
For Mac users, though, October 28 could be the most important day of the year. A touchscreen MacBook Pro would mark one of the biggest changes to the Mac since Apple moved to its own chips, and the real test will be how well touch works on software that was built around a cursor.