15 Most Popular Beauty Brands in India

15 Indian Skin Care Brands You Need On Your Beauty Shelf


Due to a growing focus on skincare and personal grooming, India’s beauty business has experienced impressive growth in recent years. Indian consumers have a vast variety of beauty brands to choose from, offering a wide range of products that appeal to various skin types and preferences.

15 Most Popular Beauty Brands in India

This article will examine the top 15 Indian beauty companies, which have earned a reputation for excellence, innovation, and influence in the cosmetics and skincare sectors.


15 Most Popular Beauty Brands in India

1. Maybelline New York

Maybelline New York

The multinational cosmetics behemoth Maybelline New York has established itself as a specialist in the Indian market. Maybelline, a popular brand of innovative and reasonably priced cosmetics, offers a wide selection of products to appeal to women of all ages, including foundations, lipsticks, and mascaras.

2. Himalaya Herbals

Himalaya Herbals

The herbal and natural skincare products produced by Himalaya Herbals are renowned. The company provides a variety of powerful yet delicate skincare products, from face cleansers to moisturisers, with a focus on Ayurveda-inspired formulations.

3. Lotus Herbals

Lotus Herbals

The dedication of Lotus Herbals to producing secure and natural skincare and cosmetics is well known. They have a wide selection of cosmetics, face creams, and sunscreens that appeal to a variety of customers.

4. Kama Ayurveda

Kama Ayurveda

The mission of Kama Ayurveda is to promote Ayurvedic principles in contemporary cosmetics. They provide a selection of goods that take care of different skin and hair issues using conventional ingredients and methods.

Also read: Top 10 Beard Grooming Products in India

5. Colorbar


Indian cosmetics company Colorbar is well-known for its colourful and cutting-edge cosmetics. Among fans of makeup, their eyeshadows, nail polishes, and lipsticks are particularly well-liked.



A well-known beauty and wellness company with a significant following in India is VLCC. Customers trust them because of their skincare and haircare products, as well as their weight loss and spa services.

7. Innisfree


In India, the South Korean company Innisfree has become well-known for its all-natural skincare products. With a focus on sustainable practices and eco-friendly packaging, Innisfree appeals to customers who are concerned about the environment.

8. Lakmé


Lakmé has a tradition spanning more than six decades and is arguably one of India’s most recognisable beauty brands. Lakmé, a division of Unilever, is renowned for its extensive line of cosmetics, skincare, and salons. It is a favourite among Indian women and has come to be associated with beauty.

9. L’Oréal Paris

L'Oréal Paris

When it comes to skincare and cosmetics, L’Oréal Paris is a well-known brand. The company has a broad selection of skincare, haircare, and cosmetics items made specifically for the Indian market. They have a sizable following across the nation because to their dedication to quality and innovation.

10. Biotique


Another company that has incorporated Ayurveda into its product line is Biotique. To offer holistic beauty treatments, their skincare and haircare products use traditional Indian herbs including neem, turmeric, and aloe vera.

11. Forest Essentials

Forest Essentials

Ayurvedic luxury brand Forest Essentials combines traditional knowledge with cutting-edge formulas. They use pure, natural components in their skincare, haircare, and wellness products, which makes them a favourite of people looking for an upscale skincare experience.

12. Nykaa


In addition to becoming a well-known online beauty retailer, Nykaa has also introduced its own range of skincare and cosmetics items. Nykaa goods are well known for being stylish and reasonably priced options.

13. Patanjali


The yoga master Baba Ramdev founded Patanjali, which has had a big impact on India’s beauty and wellness sectors. The company’s line of vitamins, skincare, and hair care products are all-natural and herbal.

14. The Body Shop

The Body Shop

The Body Shop, a well-known international company, is praised for its dedication to eco-friendly and cruelty-free cosmetic goods. Those who place a high priority on ethical beauty choices frequently purchase their skincare, body care, and makeup products.

15. Sugar Cosmetics

Sugar Cosmetics

Although Sugar Cosmetics is a relative newcomer to the Indian beauty industry, it has already established a solid reputation for its chic and premium makeup options. Among fans of makeup, their eyeliners and lipsticks in particular have developed a devoted following.


Related articles