During the Covid times, online shopping has taken a front seat. People have started shopping digitally. For smoothening of the procedure, WhatsApp has played a key role. Observing the massive use for the purpose Facebook has decided to increase its investment into shopping with Whatsapp and expanded tools to help businesses sell more online with WhatsApp.
Facebook wants to make it easier for businesses to chat and actualize sales using WhatsApp, including a way to browse products, select products, and pay for the products, all while communicating with a business.
A separate dedicated shopping tab to conduct in-app purchases will be available on WhatsApp similar to Facebook and Instagram already has.
WhatsApp tools of new business shopping fills a gap that benefits both consumers and businesses.
According to the official Facebook announcement, consumers are done with the old inconveniences:
“Many of the old ways in which people and businesses communicate are not working. While businesses spend billions of dollars annually managing phone calls, e-mails, and SMS, people do not want to wait on hold, get passed from person to person, or wonder if their messages were received”.
The focus of new tools will be on Shopping, Facebook Hosting Services, Business Sales
Facebook is focusing on ways that consumers can make purchases directly from chat. Not only that, they are focusing on integrating WhatsApp with existing eCommerce applications businesses are already using.
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Facebook Hosting Services with Work from Home Options
“We will also provide a new option for businesses to manage their WhatsApp messages via hosting services that Facebook plans to offer. Providing this option will make it easier for small and medium-sized businesses to get started, sell products, keep their inventory up to date, and quickly respond to messages they receive – wherever their employees are.”
Facebook announced that they will be charging for some of the services while offering other services like chat, video calling, and messaging free of charge.
WhatsApp May Be a Lifeline for Businesses
Human to human interaction powers sales. WhatsApp tools join many sales-boosting qualities of in-person shopping with the immediacy and safety of online shopping. This may be a useful addition for many small and medium-sized businesses.