Spain, Italy, Japan, Greece—these destinations all share a common issue: overtourism. As more travellers flock to tick off popular spots on their bucket lists, these well-known locations are becoming crowded year-round, leaving little room for those seeking a more tranquil experience. In response, some travellers, particularly those with more substantial budgets, are turning to unique ‘private’ island destinations, far from the hustle and bustle of major tourist hubs.
What is Private Island Tourism?
As the name implies, private island tourism involves renting or purchasing an entire island for a vacation or extended stay. These islands can range from small, secluded islets to larger, more developed properties offering luxurious amenities. Picture destinations like the Maldives, Seychelles, Belize, the Bahamas, and the Caribbean, where you can enjoy exclusive spaces without the crowds.
According to a report by the Hindustan Times, Chris Krolow, founder and CEO of Private Islands Inc., noted that not only individuals but also large companies are investing in properties in locations like Belize, the Bahamas, and various parts of Central America. His company currently lists around 600 islands for sale, with prices ranging from $26,000 (€23,700) for a single lot on Long Caye, Belize, to $160 million for Rangyai Island in Thailand.
For brands, private islands offer numerous benefits: they provide an unmatched level of exclusivity and privacy compared to traditional tourist destinations. Moreover, owning such exclusive properties helps prevent overcrowding, ensuring that experiences—from activities to dining—are reserved for guests willing to pay a premium. This is one reason why cruise lines have also invested in these private retreats.
The HT report highlights Norwegian Cruise Line, which owns two private islands: Great Stirrup Cay (Bahamas, purchased in 1977) and Harvest Caye (Belize, opened in 2016), both of which offer beaches, water sports, and resort amenities. Similarly, Royal Caribbean owns a private island, CocoCay (Bahamas), which was recently renovated. The company also operates private resorts in Haiti and plans one in Vanuatu. Their private destinations draw around 2 million visitors annually.
While private island tourism might seem like a luxury for the wealthy, it is becoming increasingly accessible. With a range of options catering to different budgets and preferences, more travellers are likely to explore private island vacations, especially as personalisation becomes a central focus within the tourism industry.