During the time of coronavirus, Instagram has ramped up their game and introduced food delivery through its app. The reason is that the food industry has been hugely affected by the lockdown therefore, the platform has extended a helping hand towards them.
Instagram has been one of the most popular social media apps and it’s levering its platform every way it can. Whether it be from influencer marketing to generating huge amounts of business with dirt-cheap advertising, Instagram is your goto option.
While this is very true that it would definitely help local food business owners, it’s also true that it would increase huge user engagement for Instagram. And it is quite a good marketing technique if you ask us.
How To Use The Food Ordering Service From Instagram?
The steps are simple and all you need for this is to update the Instagram app and one business/creator account for going through with this method.
- Open your Instagram account.
- Head over to the homepage and click on the Add story Button.
- Select the ‘Food Order’ sticker from the given list.
- Select your preferred food partner from Zomato and Swiggy.
- Connect Your Account.
- Post Your Story and once share your followers can order from that link.
Voila! you have successfully created an Instagram story to order food from your Zomato/ Swiggy platform.
This initiative has been launched by Facebook wonder Instagram in India only. They have partnered with Zomato and Swiggy. Together the three are trying to give a sigh of relief to the local food vendor who has been burdened by the loss of their business. Moreover, a surplus of extra expenditure without having an actual income.
“We’re rolling out the food order sticker which will aid order discovery and spur engagement, and we’re glad to have partnered with Swiggy and Zomato for the same,” Nitin Chopra, Industry Head – E-commerce and Retail, Facebook India, said in a statement.
“We’ll continue to work on features that make it easier to support the small businesses you care about,” Nitin Chopra added.
“Instagram’s food order sticker will not just help restaurants introduce themselves to more customers. But will improve their engagement and add a new growth avenue for their business,” said Sandeep Anand, CMO – Growth Marketing, Zomato.
With the individuals not wanting to have delivered food from outside due to the fear of coronavirus, it’s hard to say how much this step would benefit. But even if 1% more users interact with the service than also it would generate quite a huge amount of order, which is a good thing for local business owners.
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