This new initiative was taken by Billionaire Mukesh Ambani, who owns Reliance Retail Ltd. plans to launch its e-commerce platform JioMart in WhatsApp in the time span of six months. Its nearly 400 million users of the popular messaging service will get the opportunity to deliver products directly to their home without having to exit the app, as reported by two of its officials.
Ambani’s efforts are trying to gain him a place in the online retail business with an estimated price of $1.3 trillion by 2025. His motive to gain control of India’s online retail stores, as he has already made Reliance the biggest offline retailer.
JioMart was initially launched in more than 200 cities in the month of May 2019, after a month passed of Reliance Digital signing an agreement to boost the popularity of the online retail site with WhatsApp. In April 2019, Facebook also managed to buy nearly 10% shares of Reliance Industries’ latest digital unit which is Jio Platforms for nearly $5.7 billion.
A WhatsApp spokesperson’s statement regarding this latest development,
“Through our investment with Jio, we’re going to bring millions of small businesses and the customers they serve into the digital economy. This will make it easier for businesses to connect with customers and close sales.”
How To Order From JioMart Using Whatsapp
Local kirana stores are also collaborating with Reliance Retail now. While using the JioMart app, the products can be bought from a nearby kirana store, and this is delivered directly by the kirana shop or by RIL’s Logistics branch Grab, and the kirana store gets commissions for every sale that happens.
WhatsApp’s Business and Payment have also gained plenty of popularity and are available to nearly 20 million users. These fast-growing platforms are set to provide the boost that Reliance Digital’s JioMart app needs to set rank in the Indian economy.