Starting September 26, 2024, Myntra’s Big Fashion Festival will launch with BoAt as the title sponsor. This edition will showcase an impressive 3.4 million styles, representing a 47% increase from last year, and will feature over 9,700 leading brands, including domestic, international, and homegrown options. Customers can look forward to an extensive range of products across various categories.
Myntra Insiders, members of Myntra’s loyalty program, will enjoy Early Access to the festival a day before, starting September 25. This year’s event promises innovative deals and exceptional value, including the ‘Brand Of The Day’ offers, which feature special deals from favorite brands. A standout promotion is the ‘Buy 1 Get 4’ deal, providing an exceptional opportunity to refresh wardrobes for the festive season.
Neha Wali, Senior Director of Revenue and Growth at Myntra, commented, “This edition of the Big Fashion Festival is designed to transform the festive fashion experience for our customers. We are committed to offering trend-setting fashion, beauty, and lifestyle products to millions of Indians celebrating diverse festivals across the country. Our advanced technology and unique services, along with our extensive selection from international, domestic, and homegrown brands, will ensure a seamless and enjoyable shopping experience.”
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During the festival, customers can benefit from additional savings of 7.5% + 5% with Myntra’s co-branded credit card in partnership with Kotak Mahindra Bank. There will also be assured cashbacks from PhonePe and up to 10% off through financial partners like ICICI, Kotak, and Axis.
As a key player in India’s fashion, beauty, and lifestyle e-commerce sector and an integral part of the Flipkart Group, Myntra combines technology with fashion to deliver an exceptional shopping experience. The platform offers over 9,700 leading brands, including H&M, Levi’s, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, HUDA Beauty, MANGO, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil, among others. Myntra serves more than 19,000 pin codes across India.