Indian automakers are optimistic about a surge in demand this festive season, following a significant slowdown in sales after the initial post-pandemic boom, as reported by the Economic Times. To capitalize on this opportunity, major manufacturers such as Maruti Suzuki, Tata, MG, Mahindra & Mahindra, Honda, and Hyundai are offering substantial discounts, which may increase further as Diwali approaches.
These companies are relying on key October festivals like Navaratri, Dussehra, and Diwali, which typically account for 30-40% of annual sales.
Festive Season Car Discounts This Year
- Maruti Suzuki has introduced price cuts on several models, offering discounts of up to ₹40,000 on the Alto K10 and S-Presso. The WagonR comes with discounts ranging from ₹15,000 to ₹30,000, while the Brezza and Swift have ₹10,000 off. Notably, the Jimny has a significant discount of ₹2.5 lakh.
- Hyundai is offering discounts of up to ₹35,000 on the Grand i10 Nios, ₹30,000 on the Aura sedan, and ₹45,000 on the Venue SUV. Premium models like the Tucson and Kona EV are seeing discounts of up to ₹2 lakh.
- Mahindra & Mahindra has increased discounts on the Scorpio to ₹1 lakh, up from ₹20,271, while the Thar SUV benefits have risen to ₹1.5 lakh from just ₹20,000.
- Honda has upped its benefits on the Amaze to ₹112,000 from ₹96,000, while the City receives discounts of ₹114,000, up from ₹88,000. The Elevate SUV now offers an additional ₹10,000, totaling up to ₹75,000.
- Tata has announced festive offers of up to ₹3 lakh on its electric vehicles (EVs) until October 31, along with benefits of up to ₹2.03 lakh on petrol, diesel, and CNG variants.
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Luxury car manufacturers like Audi, BMW, and Mercedes-Benz are also anticipating strong demand during the festive season, according to the report.