Netflix to Discontinue its Most Affordable Ad-Free Plan; Checkout Details Here!

Your Netflix subscription may soon become more expensive as the company intends to phase out its most affordable ad-free plan.


Netflix is gradually eliminating its Basic plan—the most affordable option in many regions—for existing subscribers across additional territories, following its earlier discontinuation for new and returning members in the United States, Canada, and the United Kingdom. According to reports from multiple Reddit users based in the UK and Canada, the video-streaming service has issued notifications requiring them to select an alternative subscription plan to continue accessing content.

In many markets, users are required to upgrade to a higher-priced Standard or Premium 4K plan. Nonetheless, in select countries including the United States, United Kingdom, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico and Spain Netflix provides an additional option: the Basic with Ads tier.


In numerous markets, this transition necessitates that users upgrade to either the more costly Standard or Premium 4K plans. However, Netflix offers a Basic with Ads tier as an alternative in regions including but not limited to the US, UK, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea Mexico and Spain.

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Netflix’s earnings approximately 40% of its new customers are opting for the ad-supported option where it is available. At present time Netflix has not provided any updates regarding phasing out its Basic plan or launching its Basic with Ads plan in India. It is possible that both changes may be introduced concurrently if Netflix decides to replace their standard basic tier with an ad-supported counterpart within Indian market.

Here are the Netflix subscription plans in India

Netflix to Discontinue its Most Affordable Ad-Free Plan; Checkout Details Here!

Effective from July 13, Netflix will no longer offer its $11.99 ad-free subscription plan. Consequently, customers are required to select from alternative plans, including a $6.99 ad-supported option, a $15.49 ad-free tier, or a premium ad-free plan priced at $22.99. Subscribers are being notified on the platform that their “Basic plan has expired” and must opt for a new subscription to maintain uninterrupted streaming services.


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