After British pop band Coldplay announced a concert in Ahmedabad as part of their “Music of the Spheres World Tour 2025,” a social media user revealed that a hotel near the Narendra Modi Stadium raised its prices after the booking was made. The user shared a post on X (formerly Twitter) showing how the booking cost increased dramatically from ₹5,521 to ₹16,000.
“All in for capitalism but asking for an increased rate for a booked stay. That’s new,” the user wrote, sharing the screenshot.
The hotel management explained that due to high demand caused by the Coldplay concert in Ahmedabad on January 25 and 26, 2025, the room prices had to be adjusted to reflect the market conditions.
“Unfortunately, due to this, we are unable to honour your reservation at current rates and need to adjust the price to reflect market conditions,” the hotel stated.
The revised booking options were presented as follows: Option 1 (Keep Your Booking): To confirm your reservation, the user would need to pay the adjusted rate of ₹16,000 (an increase of ₹10,479). The hotel also offered a complimentary meal during the stay as a gesture of goodwill.
The post quickly went viral, causing outrage among netizens, who criticized the hotel for not honouring the original booking and for using exploitative tactics to profit from the situation.
“What’s the point of reservation then?” one user remarked. Another commented, “This is unacceptable. A perfect case for consumer protection law. Happy to help you legally at no cost.”
A third user said, “That one millisecond tick to ‘I agree to the terms and conditions’ is going to start haunting us now. Treebo has given a ‘cold shoulder’ to patrons.”
Following the announcement of the concert dates, hotels in Ahmedabad raised their prices significantly, with some rooms being sold for as much as ₹90,000 per night.
One X user posted, “Hotel rooms at ITC Narmada Ahmedabad are selling for ₹90,000 per night on the 25th. If you manage to get Coldplay tickets, you also need to spend 6 months of an Indian middle-class person’s income to visit the city.”
One hotel explained that the increased prices were due to “dynamic pricing” during high-demand events.